Keep Going: How to Persevere When Podcasting Gets Tough
3 Ways to Stay Creative from Austin Kleon’s Newest Book, Keep Going
06.21.19 | Podcasting | By: Colby Schemm
Austin Kleon, the author of the famous book “Steal Like an Artist,” has done it again. In “Keep Going,” Austin offers timeless truths during the noisy age that we live in. As a true creative, Austin understands the constant inner battles again self-doubt, lack of inspiration, fear & anxiety, and sheer distraction in this entertainment age.
If you’ve been podcasting for any amount of time, you know that it can be a really challenging job. Delivering a steady stream of content to your listeners is taxing, and requires the even harder work of keeping yourself inspired. So in this short and powerful book, Austin provides 10 clear and actionable steps to overcome your self-doubt, lack of inspiration, anxiety, and push past distraction to inspire yourself and others along the way.
1. “Every Day is Groundhog Day”
“The creative life is not linear.” This is the essence of Austin’s point. The creative process is a cycle. It requires constant reinvention. Every single episode of your podcast is, in a sense, a completely blank slate. The greatest creatives are those who show up at their workstation every single day and execute something.
Showing up, writing the first sentence, planning the first question, recording the first 60 seconds: that is the hardest part of the cycle. If you can get yourself to show up and start, you’re already on your way to success.
The name of the game is routines. Having a creative discipline that you walk through every single day will take you much farther than any single day of productivity ever can. If you’re like me, the word “routine” has the connotation of boredom, monotony, and generally leaves me uninspired. But it doesn’t have to be that way. Developing creative routines can remove the friction between you and action.
Creativity is like investing in that it compounds, and so it’s a long-term game. So build a routine (if you don’t already have one) and keep seeking inspiration to persevere.
2. “Forget the Noun, Do the Verb”
“You have to have done something before you can be said to have done something. The title of artist or architect or musician needs to somehow be earned.” And the title of podcaster also has to be earned. That means you have to actually hit record and say something.
This point is just as actionable, and perhaps uninspiring as the first takeaway, but true creativity is found through real work. The best points in Keep Going are just like this one because they called me out on my own hypocrisy. I’d much rather talk about creating my art than sitting down at my desk and putting in the hours.
Regardless of whether you agree with the research about the 10,000 hours required to reach mastery, it’s undeniable that hard work is among the most common features in success of any kind, regardless of your industry.
Forget being a podcaster, and podcast.
3. “Demons Hate Fresh Air”
The last takeaway I got from Keep Going was to take long walks.
This is crucial in the digital age. We need time off of our phones, time away from our screens, and time to breath. The most compelling aspect of this chapter was the evidence he presented. He said that both Beethoven and Bob Dylan were arrested for taking walks in their neighborhoods and being mistaken as vagabonds. Two of the most well-known creatives had to walk in order to create. How much more do you and I need to talk walks?
Here at Resonate, we understand that running a podcast comes with all kind of inner battles and doubts, and we’re committed to helping you overcome these doubts and friction to make great content. I hope that at least 1 of these takeaways from Keep Going inspired you and set you up for success this week.
Resonate Recordings is a comprehensive podcast production company. Headquartered in Derby City–Louisville, Kentucky–we are committed to developing partnerships with our clients, not just performing transactions. Since 2014 it’s been our mission to make podcasting easy for businesses, brands, entrepreneurs, and individuals. We do this by providing support with podcast launch, podcast consulting, podcast editing, podcast production, and other creative podcasting services. If you have questions or are looking to start a podcast, our in-house team is available and ready to help! We would love to schedule a call with you and learn more about your podcast needs and answer any questions you may have. We look forward to hearing from you soon!
By: Colby Schemm
As a Content Specialist at Resonate Recordings, Colby creates & curates content on social media, & consults with clients to improve their podcast marketing strategies. Colby is from Roanoke, VA & now lives in Louisville, KY.